Navigating the high seas: Can security perceptions be influenced by demographic factors?

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Navigating the high seas: Can security perceptions be influenced by demographic factors?

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Title: Navigating the high seas: Can security perceptions be influenced by demographic factors?
Author: Cyril Peter
Abstract: Tourism is the lifeblood of many countries and destinations. Cruise tourism is a subset of that vital and fast-growing industry, and the tourism industry’s future is plagued with many uncertainties, threats and challenges. However, the industry also presents many opportunities and possibilities. One of the key threat and challenge that must be immediately addressed is security and terrorism. It affects the entire hospitality and tourism industry. While the complete exploratory quantitative study had 115 participants and 25 questions, the findings in this paper related to only 81 participants and five questions. The five questions related to participant’s age, gender, relationship status, income and security perceptions. The purpose of the study was to uncover whether age, gender, relationship status and/or income could influence a participant’s decision with regards to taking a cruise holiday, especially in the current security climate. The survey was conducted through Survey Monkey and the findings analysed and presented here. The findings show that 70% of the participants consider security to be a serious issue and they take it into consideration when deciding on a cruise holiday. Briefly the other four major findings are: 1. all ages consider security to be important 2. female are slightly more concerned about security than males 3. slightly more single people were willing to take risks, compared to the married group. 4. all income levels took security seriously
Date: 2017-04-01


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